Top Notch Express Car Wash finds first location in Columbia, SC:

Site Selection Expert Navigates a Competitive Market to Find the Right Location!


An investment team needed a prime site for their new carwash concept in Columbia, SC. Their site criteria required this be on major retail corridor with strong traffic counts and easy access—and that was far enough from the competition to be successful. They needed a site selection expert to educate them on the overall Columbia market and all its trade areas, to identify the competition and the gaps in the market, and to negotiate and secure the right site.


The investors hired Matt Wall of Sterling Properties Group, Inc. based on a referral from one of their industry consultants who was familiar with Matt’s track record of success. Matt has advised dozens of similar site selection clients across the Carolinas and Georgia.


Matt was able to apply all his site selection expertise to meet this challenge. He educated his client on the market and major trade areas. He performed deep review of zoning, demographics, traffic counts and the retail landscape. Matt then targeted several submarkets where competition was missing or thin. The investors were able to prioritize which submarkets offered the most potential for their carwash concept.

Matt presented off-market site options in addition to listed properties and the investors were ready to pounce when Matt found the right location next to a brand-new gas-station/c-store on Two Notch Road in Columbia. This site met every one of his client’s site criteria.

Matt was able to craft a purchase proposal with his investors that beat the competitive offers and advised his clients on due diligence, financing, choosing the best general contractor and other facets of getting this venture open. Construction is now well underway with completion estimated in early Summer 2021.


“We hired Matt due to his demonstrated experience in site selection for similar clients in other challenging markets across the Southeast. He educated us on the market, identified trade areas and voids in the competition that could be exploited, and helped us secure the best site for our first Top Notch Express Carwash in Columbia! The added bonuses of working with Matt included guidance on financing, assistance with evaluating the design layout and the construction team, and assistance chasing all the loose ends that always come up with SBA financing and permitting. This is a fantastic site and we are well positioned for long-term success here. We definitely chose the right site selection expert here and look forward to working with Matt on future ventures!”

– TPM Investments LLC—Owners